Constructing Results in a Digital Age

In an evolving digital age, Russell Roof Tiles has seen growing popularity for its interactive digital platforms, seeing almost 3,000 customers benefitting in just 12 months.

Today, 93 per cent of people within the construction and building industry say that digital affects every part of the build process from buying products to the development stage[1].

As part of an ongoing investment in supporting and improving customer service, Russell Roof Tiles introduced four new digital tools on its website. The manufacturer invested in incorporating easy online systems and each free-to-use tool was designed to provide information quickly, technical advice and speed up the buying and specifying process for customers.

One of Russell Roof Tiles most popular digital platforms is its Tile Estimator which has seen more than 1,000 estimations completed within the last 12 months. It helps customers discover how many tiles are needed for a project in just two minutes by supplying some key details such as preferred roof tile and colour. The user is then instantly provided with a quote.

A simple Ask the Expert form on the website also instantly puts the user in touch with one of the manufacturer’s technical experts to support with queries, speeding up efficiency, while a Sample Request Form has helped 200 customers easily request a full-size tile sample before buying.

The Fixing Specification form was introduced in 2018 and has already helped almost 1,500 customers get hold of site-specific specifications quickly, by entering in a few key details. Pulling together topographical information on the exact location of the project with the wind calculation parameters, the new facility is calculated using the latest software turning the task into a couple of minutes job and ensuring that a specification fully complies with all the latest standards.

Andrew Hayward, Managing Director at Russell Roof Tiles said; “The construction and building industry has evolved drastically over the past few years and it was important that we introduced key digital platforms to better support our customers. Each tool has already proven to have helped hundreds of customers obtain information quickly and efficiently.

“It is important that our customers continue to take advantage of the digital technology made available to them. All the tools are readily available via Russell Roof Tiles’ website, which has been expertly designed to help find information in three clicks or less and by using the technology, users will save time, money and paperwork.”